How Sports Personalities Are Embracing Twitter
The use of Twitter by sports stars has closed the gap between fans & athletes. But where do endorsements and marketing fit into this new 1-1 relationship?
SociableSport
'Road'? Where we're going, we don't need 'road'.
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X Factor Result Sparks Huge Surge In Social Media Activity
Less than an hour after a shock result in ITV's X Factor, public outrage manifested itself in a massive surge of Twitter and Facebook activity
What's More Valuable? Data to Improve Ad Serving, or Ad Space Itself?
If a social network doesn't carry ad space, will this stop it from making money?
