How Sports Personalities Are Embracing Twitter
The use of Twitter by sports stars has closed the gap between fans & athletes. But where do endorsements and marketing fit into this new 1-1 relationship?
SociableSport
A Posterous looking at how sponsors, personalities and rights owners are using social media, search and digital content to give fans a better experience of the things they love.
Filed undertwitter
X Factor Result Sparks Huge Surge In Social Media Activity
Less than an hour after a shock result in ITV's X Factor, public outrage manifested itself in a massive surge of Twitter and Facebook activity
What's More Valuable? Data to Improve Ad Serving, or Ad Space Itself?
If a social network doesn't carry ad space, will this stop it from making money?
