Dear Sponsors: Meet Tiger Woods (The Bad Boy)

It's all in the eyes...

And here he is - Annie Liebovitz captures a Tiger Woods few of us have seen. The void between Tiger Woods a personal and Tiger Woods a professional is discussed in January's issue of Vanity Fair.

BusinessInsider rightly ask, perhaps this could be the image sponsors clamour for in 2010?

Tiger Woods To Boost PGA Tour's TV Audience At "Comeback" Event

Every PR disaster has winners as well as losers. What side do you think the PGA Tour falls into?


Read the rest of this post »

The Path To Immortality: Roger Federer, Muhammad Ali and The Definition of Champion

'Champions do not fall from the sky. They are born among us, live among us and are worshipped by us'. But why do Champions emerge from their peers, and what is it about them we're so attracted to?

Read the rest of this post »