SociableSport
A Posterous looking at how sponsors, personalities and rights owners are using social media, search and digital content to give fans a better experience of the things they love.
Filed undersport
The Olympics and McDonald's: What's Behind The Sponsorship?
McDonald's' historical association with the Olympics in monetary terms (including the activation on pack and in store menu costs of producing new materials etc.) will run into many $100m's. For such an enormous investment over such a long period of time the restaurant will constantly need to robustly justify the expenditure to the shareholders.
Dear Sponsors: Meet Tiger Woods (The Bad Boy)
It's all in the eyes...
And here he is - Annie Liebovitz captures a Tiger Woods few of us have seen. The void between Tiger Woods a personal and Tiger Woods a professional is discussed in January's issue of Vanity Fair.
BusinessInsider rightly ask, perhaps this could be the image sponsors clamour for in 2010?
Tiger Woods - Bigger Than Jesus, Smaller Than Christmas
It's Christmas 2009. Who do you think was dominating the search traffic?
How Sports Personalities Are Embracing Twitter
The use of Twitter by sports stars has closed the gap between fans & athletes. But where do endorsements and marketing fit into this new 1-1 relationship?
Tiger Woods To Boost PGA Tour's TV Audience At "Comeback" Event
Every PR disaster has winners as well as losers. What side do you think the PGA Tour falls into?
The Definition of Client Servicing
Another beautiful quote from Jerry Maguire
Naming Rights - This Time It's Stamford Bridge
It seems the naming rights saga has caught fire among the English FA Premier League following announcements from FA Championship side, Newcastle United
"sportsdirect.com @ St James' Park Stadium" - What do you make of the change?
Newcastle United sold naming rights to St. James' Park to the owner of the club, Mr Mike Ashley, in a move that drew mixed responses from commentators
'Benefiting The Whole Football World' - East Against West, Frank Lowy and The FIFA World Cup
Would hosting the 2018 FIFA World Cup in Australasia really benefit the "whole football world"? Frank Lowy, Australia's richest man, thinks so.
