Tiger Woods - Back On Twitter, To The Annoyance Of Accenture
Accenture are fuming as Tiger Woods addresses the world with his personal issues right in the middle of the Accenture Matchplay
SociableSport
A Posterous looking at how sponsors, personalities and rights owners are using social media, search and digital content to give fans a better experience of the things they love.
Filed undersponsorship
Advertisers Make Use Of Spare Seating At London Irish Rugby Club
This was taken just prior to kick off, but no more than around 8,000 fans attended the match at the 25,000+ stadium in Reading
The Olympics and McDonald's: What's Behind The Sponsorship?
McDonald's' historical association with the Olympics in monetary terms (including the activation on pack and in store menu costs of producing new materials etc.) will run into many $100m's. For such an enormous investment over such a long period of time the restaurant will constantly need to robustly justify the expenditure to the shareholders.
Dear Sponsors: Meet Tiger Woods (The Bad Boy)
It's all in the eyes...
And here he is - Annie Liebovitz captures a Tiger Woods few of us have seen. The void between Tiger Woods a personal and Tiger Woods a professional is discussed in January's issue of Vanity Fair.
BusinessInsider rightly ask, perhaps this could be the image sponsors clamour for in 2010?
Tiger Woods - Bigger Than Jesus, Smaller Than Christmas
It's Christmas 2009. Who do you think was dominating the search traffic?
Tiger Woods To Boost PGA Tour's TV Audience At "Comeback" Event
Every PR disaster has winners as well as losers. What side do you think the PGA Tour falls into?
Cambridge University 'Tesco' Library - Underestimating The Value Of Sponsorship
Dons at Cambridge University clashed with their campus bosses by expressing concern over potential plans to sell naming rights to the University Library in a process the Telegraph describes as, "selling to the highest bidder."
Naming Rights - This Time It's Stamford Bridge
It seems the naming rights saga has caught fire among the English FA Premier League following announcements from FA Championship side, Newcastle United
'Benefiting The Whole Football World' - East Against West, Frank Lowy and The FIFA World Cup
Would hosting the 2018 FIFA World Cup in Australasia really benefit the "whole football world"? Frank Lowy, Australia's richest man, thinks so.
