A Posterous looking at how sponsors, personalities and rights owners are using social media, search and digital content to give fans a better experience of the things they love.
Like many of us, I felt compelled to blog after watching Sacha Baron Cohen's new film, Brüno, but found myself with something of a writer's block - either from shock or some form of mental anguish; I'm not entirely sure... Why is Brüno funny?