Cambridge University 'Tesco' Library - Underestimating The Value Of Sponsorship

Dons at Cambridge University clashed with their campus bosses by expressing concern over potential plans to sell naming rights to the University Library in a process the Telegraph describes as, "selling to the highest bidder."


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Naming Rights - This Time It's Stamford Bridge

It seems the naming rights saga has caught fire among the English FA Premier League following announcements from FA Championship side, Newcastle United

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"sportsdirect.com @ St James' Park Stadium" - What do you make of the change?

Newcastle United sold naming rights to St. James' Park to the owner of the club, Mr Mike Ashley, in a move that drew mixed responses from commentators


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