Social content sucks unless it's 'sociable'

My buddy at Mindshare and were asked to talk at a digital summit about social content. Pretty broad brief.

What we started to realise when we thought about that concept of 'social content' is that not all social content is good. Some of it sucks. The thing about great social content is that it'll be sociable.

And if brands want to build personal relationships, then they need to be sociable too. 

My last comment would be that prezi completely rocks. Check it out at http://prezi.com. That's how we made the presentation. Cool, huh?

I Don't Believe In Websites, I Believe In Utilities: Your First Day At School, Star Trek and Fire Exits

What do all these things have in common? They are all examples of how looking for different kinds of information will determine the path you take to get there. It sounds simple enough - it is - but it's still worth exploring a little bit.


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