How Sports Personalities Are Embracing Twitter
The use of Twitter by sports stars has closed the gap between fans & athletes. But where do endorsements and marketing fit into this new 1-1 relationship?
SociableSport
A Posterous looking at how sponsors, personalities and rights owners are using social media, search and digital content to give fans a better experience of the things they love.
Filed undermarketing
Tiger Woods To Boost PGA Tour's TV Audience At "Comeback" Event
Every PR disaster has winners as well as losers. What side do you think the PGA Tour falls into?
"sportsdirect.com @ St James' Park Stadium" - What do you make of the change?
Newcastle United sold naming rights to St. James' Park to the owner of the club, Mr Mike Ashley, in a move that drew mixed responses from commentators
'Benefiting The Whole Football World' - East Against West, Frank Lowy and The FIFA World Cup
Would hosting the 2018 FIFA World Cup in Australasia really benefit the "whole football world"? Frank Lowy, Australia's richest man, thinks so.
Emotional Blackmail In Advertising: "Half Protection Is Like No Protection!"
Sometimes advertising gives advertisers a really bad name! Here's a classic example of why.
What's More Valuable? Data to Improve Ad Serving, or Ad Space Itself?
If a social network doesn't carry ad space, will this stop it from making money?
'Current Economic Climate' - Analysis of The Phrase of The Moment
Recession. It's a big, dark, gloomy word. 'Current economic climate' is a much happier phrase, and one everyone seems to prefer. Here's why.
Terminator, Theoretical Physics and The Dimensions of Imagination
The new Terminator film is out imminently. Randomly, it reminded me of a fascinating TED video from physicist Garrett Lisi (worth a look, even if you think you hate physics!)
Barcelona and The Talent of The Future: Empire of Sports
We've heard of World of Warcraft... We've heard of Second Life... They don't have that much in common, but there is a middle ground
