Gaganomics - Lady Gaga's Journey To Social Media Success

Lady Gaga has gone from zero to social media superstar in a little over 18 months. Where has her enormous following come from?


Read the rest of this post »

Filed under  //

Comments [0]

Facebook, Social Media & Sports Personalities

Who are Facebook's most prolific sporting personalities, and why?

Read the rest of this post »

X Factor Result Sparks Huge Surge In Social Media Activity

Less than an hour after a shock result in ITV's X Factor, public outrage manifested itself in a massive surge of Twitter and Facebook activity


Read the rest of this post »

Filed under  //

Comments [2]

What's More Valuable? Data to Improve Ad Serving, or Ad Space Itself?

If a social network doesn't carry ad space, will this stop it from making money?


Read the rest of this post »