How Sports Personalities Are Embracing Twitter
The use of Twitter by sports stars has closed the gap between fans & athletes. But where do endorsements and marketing fit into this new 1-1 relationship?
SociableSport
A Posterous looking at how sponsors, personalities and rights owners are using social media, search and digital content to give fans a better experience of the things they love.
Filed underdigital
Is Google Wave Any Good? In Defence Of The Future: Yes
Google Wave has been criticised by many as being arrogant in its aims. Here we argue that if anything, Google hasn’t been ambitious enough in its claims for Wave which is placed to fundamentally change the way we communicate
