SociableSport

'Road'? Where we're going, we don't need 'road'.

Social content sucks unless it's 'sociable'

My buddy at Mindshare and were asked to talk at a digital summit about social content. Pretty broad brief.

What we started to realise when we thought about that concept of 'social content' is that not all social content is good. Some of it sucks. The thing about great social content is that it'll be sociable.

And if brands want to build personal relationships, then they need to be sociable too. 

My last comment would be that prezi completely rocks. Check it out at http://prezi.com. That's how we made the presentation. Cool, huh?

Branded Content - an old'un but a good'un

via youtube.com

There's always been a lot of talk about the 'Terry Tate' series. Over here in the UK we weren't 'exposed' to it per ce, but rather found it through recommendation.

This was an interesting campaign because it asks us as marketeers to re-consider the ideation process. By this I mean - we should start not with what you would like to say, but with what your audience would like to hear.

If you start from here, you can't go wrong.