Social content sucks unless it's 'sociable'
My buddy at Mindshare and were asked to talk at a digital summit about social content. Pretty broad brief.
What we started to realise when we thought about that concept of 'social content' is that not all social content is good. Some of it sucks. The thing about great social content is that it'll be sociable.
And if brands want to build personal relationships, then they need to be sociable too.
My last comment would be that prezi completely rocks. Check it out at http://prezi.com. That's how we made the presentation. Cool, huh?